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Tag Archives: marketing

BNI International – Business Networking and Referrals

BNI - United Referral Partners

BNI International – Business Networking and Referrals With over 200,000 members in 7,500 plus chapters worldwide, Business Network International (BNI) is the world’s leading referral organization. In 2015 alone, BNI members generated millions of referrals resulting in over $9.3 billion in closed business worldwide. BNI was founded in 1985 by Dr. Ivan Misner “for the primary purpose of building powerful referral networks”. Chapter format The BNI organization works by creating a group of people from various industries and encouraging regular passing of referrals. Each chapter allows one person per occupational classification, and prospective members must be approved via an application process. BNI’s philosophy is “Givers Gain” – members are expected to focus on giving referrals to other members to build relationships and receive referrals in return. BNI draws a distinction between a “referral” and a “lead.” A lead is contact information for a prospect for a member’s business, while a referral occurs ...

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5 ways to use FourSquare for your business

5 Ways to Use Foursquare for Business Some would say that Foursquare has blasted into the scene of location based social networking applications with a vengeance. I would tend to agree with that sentiment. The best way to describe the service is to actually use the source. From the Foursquare site: People use foursquare to “check-in”, which is a way of telling us your whereabouts. When you check-in someplace, we’ll tell your friends where they can find you and recommend places to go & things to do nearby. People check-in at all kind of places – cafes, bars, restaurants, parks, homes, offices. You’ll find that as your friends use foursquare to check-in, you’ll start learning more about the places they frequent. Not only is it a great way to meet up with nearby friends, but you’ll also start to learn about their favorite spots and the new places they discover. ...

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